HR Presentation at the Iron Range Job Fair

Understanding and Leveraging AI in HR and Recruitment

Join us at an impactful workshop on leveraging AI in recruitment.

How can job seekers use AI? How can we use AI?

Stay ahead in talent acquisition with cutting-edge insights and strategies for engaging top-tier candidates. As the landscape of talent acquisition continues to evolve, it is crucial to stay updated with the latest trends and strategies to attract and engage top-tier candidates effectively.

Agenda:
Introduction to AI in Recruitment: Gain a clear understanding of how Artificial Intelligence is transforming the recruitment landscape and enhancing the candidate selection process. See how some of your candidates are using AI on their own, and how your HRIS systems also use AI. We will touch on ChatGPT, and how to use this tool as well.

Terminologies Demystified: On-Network and Off-Network: Learn the essential distinctions between on-network and off-network recruitment strategies and how AI can be used in each approach, using different media such as Display, Streaming Video, Streaming Audio, and Social Media.

Mastering Targeting Tactics:
● Contextual-Behavior Targeting (Keyword)
○ Explore how to effectively use contextual and behavior-based keywords to reach candidates precisely when their interests align with your organization's requirements.
● Dataset and Addressable Targeting:
○ Dive into the world of dataset and addressable targeting to tap into niche candidate pools that perfectly match your job openings.
● Geofencing:
○ Georecency, Specific Geofencing: Uncover the power of geotargeting strategies to engage with candidates based on their geographical location, whether it's a specific area or a broader region.

Interactive Workshops and Case Studies: Participate in hands-on exercises and analyze real-world case studies to apply the acquired knowledge and strategize for your own recruitment campaigns.

Why Attend:

• Gain insights into the latest AI-powered recruitment methodologies.
• Enhance your understanding of targeting tactics to reach your ideal candidate audience.
• Learn from experts who have successfully implemented these strategies in diverse industries.
• Network with fellow HR professionals and exchange valuable insights.

Speaker Bio:
Jen Strand is a seasoned Recruitment Marketing Consultant at JobsHQ, Forum Communications, with a career spanning over a decade in the realms of Economic Development, Recruitment, and Human Resources. As a pivotal figure in the talent acquisition landscape, Jen spearheads comprehensive employment advertising and branding strategies that link companies with their ideal candidates across the nation. She currently has clients in 25 states. Recognized as a digital maven within Forum Communications, she brings a wealth of expertise to the table, shaping innovative approaches to recruitment in the modern digital age.

Since delving into Economic Development and Recruitment in 2009, Jen's
multifaceted role has extended beyond the corporate sphere. Alongside her
recruitment responsibilities, she takes on the role of managing a business with 40 employees, donning the HR hat for the establishment as well. She also serves on the Rochester MN SHRM board.

Jen's ability to navigate diverse landscapes showcases her versatility and skill in combining business acumen with people-centric leadership. Notably, her
commitment to professional excellence is highlighted by her certification from the National Association of Workforce Development Professionals, further underscoring her dedication to driving impactful HR and recruitment strategies.